Course Title: Digital Marketing Course for Self-Employment
Course Duration: 12 months (Part-Time)
Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.
Course Objectives:
- To provide students with a comprehensive understanding of digital marketing principles and practices
- To equip students with skills and knowledge to develop and execute effective digital marketing strategies
- To provide students with hands-on experience using digital marketing tools and platforms
- To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
- To prepare students for self-employment and entrepreneurship in digital marketing
Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.
Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.
Syllabus:
Module 1: Marketing Branding Fundamentals
- Introduction to branding
- Branding strategy
- Branding elements
- Brand positioning
Module 2: Website Planning & WordPress
- Website planning
- WordPress basics
- WordPress themes and plugins
- Website optimization
Module 3: Content Marketing
- Introduction to content marketing
- Content strategy
- Content creation
- Content promotion
Module 4: Keyword Research
- Keyword research basics
- Keyword research tools
- Keyword analysis
Module 5: Search Engine Optimization(SEO)
- Introduction to SEO
- On-page optimization
- Off-page optimization
- Technical SEO
Module 6: Google Web Master
- Introduction to Google Webmaster
- Webmaster tools
- Search console
Module 7: Google my business
- Introduction to Google My Business
- Setting up Google My Business
- Optimizing Google My Business
Module 8: Google Tag Manager
- Introduction to Google Tag Manager
- Tag manager basics
- Setting up tag manager
Module 9: Google Ads-SEM
- Introduction to Google Ads
- Setting up Google Ads
- Keyword research for Ads
- Ad creation
Module 10: Google Ads-AdWords-Inter
- Introduction to AdWords
- Display advertising
- Video advertising
- Shopping ads
Module 11: Display Marketing
- Introduction to Display Marketing
- Display Marketing tools
- Ad creation
Module 12: Media Buying & Selling
- Introduction to Media Buying
- Media Buying tools
- Media Selling
Module 13: Remarketing & Conversion
- Introduction to Remarketing
- Remarketing strategy
- Conversion optimization
Module 14: My Client Center
- Introduction to My Client Center
- Setting up My Client Center
- Client management
Module 15: Bing Ad Center
- Introduction to Bing Ad Center
- Setting up Bing Ad Center
- Keyword research for Bing Ads
Module 16: Mobile Marketing
- Introduction to Mobile Marketing
- Mobile marketing tools
Course Title: Digital Marketing Course for Self-Employment
Course Duration: 12 months (Part-Time)
Course Overview: The Digital Marketing Course for Self-Employment is designed to equip students with essential skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course covers a broad range of topics, including branding, website planning, content marketing, SEO, social media marketing, email marketing, online reputation management, and more.
Course Objectives:
- To provide students with a comprehensive understanding of digital marketing principles and practices
- To equip students with skills and knowledge to develop and execute effective digital marketing strategies
- To provide students with hands-on experience using digital marketing tools and platforms
- To enable students to develop a digital marketing portfolio that showcases their skills and knowledge
- To prepare students for self-employment and entrepreneurship in digital marketing
Course Teaching Methodology: The course will be taught through a combination of lectures, practical exercises, case studies, and real-world projects. The course will be delivered through online learning platforms, including video lectures, webinars, and virtual classrooms. Students will have access to a dedicated mentor and a community of learners to support their learning and development throughout the course.
Importance for Learners in Career Growth and Self-Employment: The Digital Marketing Course for Self-Employment is designed to equip students with skills and knowledge needed to pursue a career in digital marketing or start their own digital marketing business. The course provides a pathway for learners to acquire practical skills and knowledge that are in high demand in today's digital economy. The course will enable learners to become self-employed and start their own digital marketing business, providing them with financial independence and career growth opportunities.
Syllabus:
Module 1: Marketing Branding Fundamentals
- Introduction to branding
- Branding strategy
- Branding elements
- Brand positioning
Module 2: Website Planning & WordPress
- Website planning
- WordPress basics
- WordPress themes and plugins
- Website optimization
Module 3: Content Marketing
- Introduction to content marketing
- Content strategy
- Content creation
- Content promotion
Module 4: Keyword Research
- Keyword research basics
- Keyword research tools
- Keyword analysis
Module 5: Search Engine Optimization(SEO)
- Introduction to SEO
- On-page optimization
- Off-page optimization
- Technical SEO
Module 6: Google Web Master
- Introduction to Google Webmaster
- Webmaster tools
- Search console
Module 7: Google my business
- Introduction to Google My Business
- Setting up Google My Business
- Optimizing Google My Business
Module 8: Google Tag Manager
- Introduction to Google Tag Manager
- Tag manager basics
- Setting up tag manager
Module 9: Google Ads-SEM
- Introduction to Google Ads
- Setting up Google Ads
- Keyword research for Ads
- Ad creation
Module 10: Google Ads-AdWords-Inter
- Introduction to AdWords
- Display advertising
- Video advertising
- Shopping ads
Module 11: Display Marketing
- Introduction to Display Marketing
- Display Marketing tools
- Ad creation
Module 12: Media Buying & Selling
- Introduction to Media Buying
- Media Buying tools
- Media Selling
Module 13: Remarketing & Conversion
- Introduction to Remarketing
- Remarketing strategy
- Conversion optimization
Module 14: My Client Center
- Introduction to My Client Center
- Setting up My Client Center
- Client management
Module 15: Bing Ad Center
- Introduction to Bing Ad Center
- Setting up Bing Ad Center
- Keyword research for Bing Ads
Module 16: Mobile Marketing
- Introduction to Mobile Marketing
- Mobile marketing tools
